Analysis of Woolworths Limited Australia
Leading Strategies and Opportunities in the competitive, technological and regulatory environment
Danfeng Chen, Stevan Nikolin, Tai Tran
2009
Introduction Excerpt
Woolworths is a vast and diverse company which has its origins in Australia. Its range of products includes supermarkets, electronics, retail, liquor, petrol, general merchandise among many others. Despite their already large presence in the Australian market, Woolworths believes that there is still potential for significant growth, whether this growth occurs within the existing industries in which it operates, or alternatively, in new ventures. This essay will analyse the company’s core competencies, its marketing strategies, operations and logistics management, and its competitive standing within the current socioeconomic environment. Following this analysis, an account of Woolworths’ strategic opportunities and risks will be presented.
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Photo courtesy:
Source: AFP PHOTO Torsten BLACKWOOD, AFP
Published: Tuesday, February 27, 2007 12:53 AEST
http://www.abc.net.au/news/photos/2007/02/27/1858228.htm
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